Social Responsibility

Corporate social responsibility is one of the key elements behind the sustainable development concept, reflecting the responsible interaction between each one of the sectors involved in a company. Likewise, it is the effort made by a company to contribute to the creation of a more secure, stable, and prosperous society, which in turn will allow said business to benefit in the long term. This means that business leaders need to understand that the destruction of the natural patrimony of a nation or continent is neither worthwhile nor will it make them competitive.

In this sense, it is important they understand that it is not possible to make good business deals in countries where the population is getting poorer and poorer. Poverty not only implies a limited market for the sales of their products, but it is also true that people with little education, inadequate health plans, precarious housing and no transport have great difficulties collaborating in the construction of a growing economy. This is why the business sector needs to establish a global market that assures equal opportunities for all.

The criteria behind sustainability and corporate social responsibility must be among the fundamental principles that lead companies, so as to be able to contribute to the constant development of the societies that have provided them with opportunities of growth. I believe that the business leader who defends his right to his own success, while at the same time accepting his commitment to the society to which he belongs is the entrepreneur of the future.